Welcome to Diversity Affluence

Market to affluent, aspirational and influential ethnic consumers.
We’ve coined them the Royaltons™.

Diversity Affluence™

The three primary groups of Royaltons™ have an estimated $282 billion in purchasing power.

  • $104.5 billion – Affluent Hispanic/Latino Americans
  • $90.2 billion – Affluent Asian Americans
  • $87.3 billion – Affluent African Americans/Blacks


Our Insight Shapes Your Strategy.
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