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Integrated Resource Group
Identifying Revenue from Diversity & Inclusion Initiatives
Overview
Founded in late 2009 as a division of Diversity Affluence®, Integrated Resource Group ("IRG") works with clients to proactively engineer business and marketing communications strategies that monetize diversity & inclusion (D&I) initiatives in highly competitive and distinctive ways.
Our consulting aligns a D&I strategy with the overall company financial, innovation and competitive goals and leverages every aspect of diversity and multicultural marketing. We include all key stakeholders in the process to achieve a more inclusive, effective, and unified vision.
We adjust the clients' lens from D&I being solely an HR function, to a more fully realized, relevant and competitive business.
Our thought leadership, human talent, intellectual capital, media, executive and celebrity resources are often leveraged to assist with bringing the mission and vision to life.
CEO's, Business Development and Human Resource Executives as well as Creative Directors call upon IRG for the following:
Human Capital
- Identify diversity partners and resources to acquire and retain the best and brightest talent.
- To maximize employee productivity, morale and creativity to ensure client fulfillment and opportunities to bring in new business.
- Effectively tap into employee human capital to gain cultural consumer insight.
- Implement and leverage Diversity Advisory Boards to their greatest potential.
D&I Budget Analysis
- Identify duplicate D&I spending and repurpose funds to reach a broader base of individuals from diverse backgrounds.
- Identify internal and external cost efficiencies.
Acquisitions
- Find acquisition opportunities with diverse owned businesses.
Affinity Groups
- Support or produce D&I Affinity Group events and position them to support business development efforts and employee retention.
Senior Management Support
- Supporting business development execs and account supervisors/execs with diversity business to consumer: POV briefs, trend forecasting, resources and research in order to enhance or grow existing business and pitch new business.
Contact Deanna Minnich with your new business inquiry or to take
advantage of our 1-hour phone consultation. We are looking forward to hearing from you.
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