Kadesha Boyer is a Management Associate in Sony Electronics Management Development Rotational Program, a two-year program that exposes associates to various areas of the business and prepares them for a managerial role within the company. During her current stint in corporate marketing, she recently teamed up with Diversity Affluence as a sponsor for two events – the American Latino Media Arts Awards and a gala fundraiser for Evidence, A Dance Company – that targeted affluent ethnic consumers. We talked with Kadesha about the experiences and the lessons Sony learned from its participation.





The Royaltons Report is a free monthly eNewsletter that reflects the voice of affluent ethnic consumers (Royaltons™) or luxury marketers who serve them. Each month, we feature an interview with a Royalton™, a thought leader, or a luxury purveyor, providing valuable insights on ways to effectively reach Royaltons™.

June 2008:
Michael McLaren
President, McCann Erickson

April 2008:
Nancy Armand
HSBC Bank USA

March 2008:
Ephren W. Taylor II
City Capital Corporation

February 2008:
Rishad Tobaccowala
Publicis Groupe Media

February 2008:
Asunción “Sunny” Hostin,
Legal Analyst for CNN

January 2008:
Reginald Van Lee,
Booz Allen Hamilton

December 2007:
Christy Haubegger,
Creative Artists

November 2007:
Vijay Govindarajan,
Tuck School of Business

October 2007:
Debra J. Nelson, MGM Mirage

June 2007:
Tracy Ulrich, Harley-Davidson

May 2007:
Shane & Shawn Ward, Detny

April 2007:
Nate Goldston III, Gourmet Services

February 2007:
$110 Billion in Purchasing Power

January 2007:
Curtis Symonds, Washington Mystics

December 2006:
Meet the Royaltons™

November 2006:
Maximizing New Media To Reach
Affluent Black Luxury Car Buyers

October 2006:
The Potential of
Affluent Ethnic Markets

Copyright © 2006 Diversity Affluence