This report provides expert insight and advice to luxury automakers, their brand managers and marketers, as well as agencies and automotive media on ways to market to African American and Hispanic American Royaltons™.

The fastest growing segments of the U.S. population are ethnic consumers. Within the three main ethnic groups (African Americans, Asian Americans and Hispanic Americans), there is a growing and influential group, dubbed Royaltons™. Royaltons™ are members of these three groups that earn $100,000+ annually as individuals or $200,000+ as a household. These easy to reach consumers possess great potential for auto marketers, but they must be extremely careful when crafting their strategies to target these consumers. With any effective marketing strategy, having a solid understanding of your potential market, and who the market influencers are, is the first step towards success. Without this insight, even a well thought strategy could backfire, costing a company hundreds of thousands of dollars.

Methodology: The information in this report is based on both primary and secondary research. Primary research involved interviews with automotive experts and online surveys conducted by Diversity Affluence, a consultancy that specializes in affluent ethnic population research and strategy. Secondary research entailed data-gathering from relevant trade, business, and government sources.

Cost: $595 (includes 1/2 hour of free consulting)
Pages: 14 (includes charts, graphs and statistics)
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This report will be delivered within 24 hours of payment. For quicker delivery, questions or more information, contact Andrea Hoffman at (973) 846-0155 or email her at andrea@diversityaffluence.com.