This report will help brand marketers, luxury purveyors, agencies, and the media better understand and define the affluent ethnic consumer, across ethnicity.

The fastest growing segments of the U.S. population are ethnic consumers. Multicultural and mass marketers generally refer to this group as “minorities." Within this large demographic, is the growing body of affluent ethnic consumers who need to be viewed quite differently. Marketers should devote special emphasis to this group of both upper middle class and wealthy Royaltons™. Royaltons™ is a term created to describe all ethnic consumers who earn $100,000+ annually as individuals or $200,000+ as a household.