 |
 |
Media
The Cable Advertising Bureau Features our White Paper -- (10/2011)
Diversity Affluence Awards Celebrate Success and Diversity in America -- (8/18/2011) Andrea Hoffman, Founder and CEO of Diversity Affluence, talks about The 2nd annual
Diversity Affluence Brunch that brought together more than 100 luminaries in the philanthropic, business and entertainment communities to celebrate leaders, achievers and pioneers of diversity.
Black Buying Power: Watch Where You Spend Your Money -- (8/22/2011) Of the $263.7 billion spent annually on advertising within the nation, less that one percent is used to target African American consumers, despite the fact that Black buying power is estimated at around $857 billion, according to the 2010 census.
Fortune Character Magazine -- (05/2011)
Small Business Trends: The Best Business Books of 2010 - Editor's Choice Edition -- (3/07/2011)
Black is the New Green-Marketing to Affluent African Americans - chosen by Small Business Trends as one of the Best Business Books 2010: Editor's Choice Winners
The Network Journal Article -- (3/07/2011)
'The Royaltons' Still Snubbed in Fashion
Women's Wear Daily Article -- (10/20/2010)
BRAG Battles Retail's Glass Ceiling
Automotive News Article -- (4/19/2010)
Recession Slashed Ethnic Marketing Efforts - Mention of our new book, Black Is the New Green
AdWeek.com Article -- (2/2/2010)
How to Reach Affluent African Americans - An overview of our forthcoming book, titled Black Is the New Green: Marketing to Affluent African Americans
BlackGivesBack.com Article -- (1/21/2010)
Iconic French Fashion House Unveils Scarf to Celebrate Evidence Dance Company - Diversity Affluence forges relationship with the luxury goods company
DMNews.com Article -- (7/27/2009)
Diversity Affluence in DM News
Northjersey.com Article -- (2/26/2009)
An overlooked market
Press Release -- (2/04/2009)
New Study Shows Well-to-do Ethnic Consumers Hold $282 Billion in Purchasing Power
NJBiz.com Article -- (1/05/2009)
Deep Ethnic Pockets Continue to be Untouched - Firm finds blacks say makers of luxury goods are not aiming marketing campaigns at them
Press Release -- (8/01/2008)
Luxury Reaches New Markets with Meaning:
A Diversity Affluence™ Announcement
Press Release -- (4/21/2008)
Luis Diaz, Esq. joins Advisory Board
MediaPost -- (4/2008)
And Your Ads Will Follow
Press Release -- (3/10/2008)
Diversity Affluence, LLC., and UPTOWN Magazine Launch Exclusive Survey for Wealthy African-American Consumers
Press Release -- (1/23/2008)
Seton Hall Hosts Diversity Affluence Panel for Black History Month
Wall Street Journal -- (1/3/2008)
A Man's New Best Friends: Diamonds, Gold and Pearls
Association of National Advertisers -- (12/2007)
Multiculturally Speaking: Ties That Bind
Press Release -- (12/19/2007)
Andrea Hoffman, CEO of Diversity Affluence™
Joins Board of Evidence Dance Company
Press Release -- (9/6/2007)
Luxury Marketers Leave Billions on Table
Paterson Online -- (Winter 2007)
Affluent Ethnic Consumers Are Not Minorities
Wise Marketer -- (10/5/2007)
Affluent ethnic consumers to replace the baby boomer?
Press Release -- (7/24/2007)
Luxury Reaches New Markets with Meaning:
A Diversity Affluence™ Announcement
Star Ledger -- (4/24/2007)
Directory offers link to minority firms.
Automotive News -- (1/22/2007)
Automotive News World Congress: Marketers' Task: Create 'Tribes' of Cheerleaders
Automotive News -- (1/1/2007)
Diversity Affluence CEO to speak at the 2007 Automotive News World Congress.
The Wise Marketer -- (1/1/2007)
Trends in ethnic luxury marketing for 2007.
Press Release -- (11/9/2006)
Diversity Affluence, The authoritative voice of, and advocate for, marketing to the affluent ethnic consumer announces first elected board of advisors.
Press Release -- (10/19/2006)
Diversity Affluence; the sole authority on marketing to the affluent ethnic consumer.
Automotive News -- (10/16/2006) Diversity Affluence CEO Andrea Hoffman is interviewed in Automotive News Magazine.
Ebony Magazine -- (10/05/2006) An article in the November edition of Ebony Magazine celebrates Prince George's County as the richest African-American county in the nation.
|
|
 |
