NOW AVAILABLE!
Wondering where to reach affluent black consumers?
Get your very own "little affluent black sourcebook."
Diversity Affluence
is proud to offer a first-of-its-kind, invaluable resource no marketer should be without...
Diversity Affluence
AFFLUENT BLACK MARKETING SOURCEBOOK
Vol. 1
This Sourcebook is replete with over 75 pages and over 60 Diversity Affluence recommended media outlets, member-based organizations, non-profits and events that highlight where to reach today's affluent black consumers.
"Marketers who rely on worn and dated marketing techniques that use the same celebrities or irrelevant print media images and copy, or incorporate a series of clichés as substitutes for more advanced forms of marketing will fail to make a lasting impression on AARs (African American Royaltons)."
- Andrea Hoffman, Founder & CEO, Diversity Affluence
Harness the $87.3 billion dollars in purchasing power of over 1 million affluent black households for your brand, product or service.
Diversity Affluence saved you time and money by doing the research for you. Having access to these resources all in one place will positively impact your bottom line.
Compiled exclusively for both marketers and luxury brand marketers, brand managers, press, media buyers, agencies, advertisers and entrepreneurs interested in reaching new prospects in this lucrative sub-segment of the consumer market.
Initiate or enhance your target marketing strategy.
Confidently choose the most effective outlets to advertise, form marketing partnerships, produce sales leads, reach word of mouth influencers, generate a buzz, or build brand affinity. This 75+ page sourcebook lists over 60 of our preferred sources - with contact information & outlet summaries - in the following categories:
- PROFESSIONAL MEMBER-BASED ORGANIZATIONS
- MEDIA/MARKETING OUTLETS & RESOURCES (Traditional & Non-Traditional
- CHARITABLE, SOCIAL AND CULTURAL ARTS ORGANIZATIONS
- FRATERNITIES & SORORITIES
TO ORDER:
Costs $1,295; Includes 1 hour of telephone consulting (valued at $350).
This paper will be delivered as a PDF file via email within 24 hours of payment. For quicker delivery, questions or for more information, contact Andrea Hoffman at (973) 846-0155 or email her at andrea@diversityaffluence.com.
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