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Overview
Multicultural consumers are fueling the U.S. Economy. Unlock the potential of
this emerging market. Build loyalty, affinity and profits or increase market
share by reaching this untapped consumer. Uncover where your brand really stands among affluent ethnic consumers. Not only nationally and
in branding, but locally and regionally, online, offline, and at retail.
Our consulting services helps brand marketers, agencies and the media.
We don’t replace multicultural agencies...we help agencies and clients
work together more efficiently.
Even the most well thought out plans
can be improved. Whether you are looking to develop a new product, better
service your customers and prospects, increase sales, or write your annual
business and marketing plans, we can help you gain a competitive advantage.
Benefits
- Uncovering opportunities, beyond the obvious, that drives growth and increases profitability.
- Translating research into cost-effective strategies and tactics.
- Repurposing funds to programs that perform.
- Creating profitable retail stores.
- Building greater market share.
Services
Research and Analysis
- Marketing Audits
- Competitive Analysis
- Point of View Briefs
- Market Research (primary and secondary)
- Focus Groups
- Trend Forecasting
- ROI Modeling
Strategic Planning
- Marketing Communications Strategies (online and offline)
- Local and Regional Marketing Strategies
- Niche and Target Marketing Strategies
Business Development
- Diversity Advisory Boards
- Pilot Programs
- eCommerce Solutions
- Innovation and Invention Consulting
- New Product Development Consulting
CRM
- CRM Strategies
- Data Capturing and Lead Generation Consulting
Corporate Communications / HR Consulting and Training
- Facilitating Brainstorming Sessions
- Concept Development
- Retailer/Dealer Diversity Training
By the Hour
- Speaking Engagements
(industry events, panel discussions, corporate meetings)
- Hourly Consulting (4-hour minimum)
- Quick Consultation (1-hour phone session)
- Sounding Board (for new initiatives)
Contact Andrea Hoffman with your new business inquiry or to take
advantage of our 1-hour phone consultation. We are looking forward to hearing from you.
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